Eluvie Blog
How much to charge for a logo: 2026 pricing guide
Logo design pricing guide for 2026. Covers price ranges by experience, what to include in each package and how to present your quote to clients.
Logo pricing is one of the most searched questions in the design industry, and one of the most misunderstood. Clients compare you to online logo generators. Your job is to price based on value, scope and experience, not on what a tool costs.
Logo price ranges in Brazil (2026)
| Level | Price range | What is included |
|---|---|---|
| Entry-level | R$500 to R$1.500 | 2-3 concepts, limited revisions, digital files only |
| Mid-level | R$1.500 to R$5.000 | Strategic brief, 3-4 concepts, brand guidelines, multi-format delivery |
| Senior / studio | R$5.000 to R$20.000+ | Full identity process, visual strategy, comprehensive deliverables and usage guide |
Reference ranges. Adjust based on your costs, experience and the client size.
What drives the price up
- Client size and usage scope (local, national or international)
- Number of revision rounds included
- Delivery format complexity (animated logo, brand book, multiple lockups)
- Your positioning and current demand
- How the logo integrates into a broader brand system
How to justify your price to clients
Do not defend the hours. Defend the outcome. A logo that communicates clearly, scales across every touchpoint and holds up for five years is an investment, not an expense. Your proposal should show the process, not just the price.
How to structure the proposal
| Section | What to include |
|---|---|
| Context | Your understanding of the client's brand and audience |
| Process | Phases: briefing, research, concepts, refinement, delivery |
| Deliverables | Exact files, formats and usage guidelines included |
| Investment | Total price and payment terms |
| Timeline | Estimated dates for each phase |
How Eluvie helps
Eluvie helps you track revenue per client and per project, keep your active client list organized and monitor your overall cash flow as your design business grows.
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