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How to price creative services without losing clients or money
The 3 methods agencies and freelancers use to price with confidence, and the free diagnostic to find out which works for your business.
The 3 pricing methods for creative services
Method 1, Hourly pricing (rate/hour)
The simplest method and the foundation for the others. Works well for consulting, ad-hoc support and open-scope work. The risk: if you don't track real hours, it becomes a trap.
Want to calculate yours now? Use the free calculator.
Method 2, Project pricing (fixed scope)
You define scope, deadline and deliverables, then calculate. Add 20 to 30% risk margin for unexpected issues: extra revisions, scope creep, client delays.
Fixed projects require installment and deadline control. In Eluvie, when you approve a quote, the platform automatically generates the future financial entries with dates and amounts for each installment, without manual entry.
Method 3, Recurring pricing (retainer/subscription)
The most predictable model for social media, paid media, monthly design and support. Client pays monthly, you deliver a recurring package of hours or assets. Predictability is worth money, so it can (and should) be priced in.
Recurring contracts are the base of financial predictability, but only if you know exactly how many are active, who renews when, and who is overdue.
Eluvie was built for this: each recurring contract generates automatic monthly entries, and you see in real time what is coming in and what is pending.
Which pricing method is right for you?
Answer 4 questions and find out
Pergunta 1
How do you deliver your main service?
Project with defined start and end
Continuous monthly service (social, support, etc.)
Consulting and ad-hoc hours
Mix of the above
Pergunta 2
What is your average ticket per client?
Up to $200
$200 to $1,000
$1,000 to $3,000
Above $3,000
Pergunta 3
How many active clients do you have today?
1 a 3
4 a 8
9 a 15
More than 15
Pergunta 4
What is your biggest pricing pain today?
I don't know how much to charge
I charge cheap and run out of time
I lose clients when I raise prices
I struggle to control what I already closed
Keep learning
Free content for creative professionals
Calculate your hourly rate now Free tool based on your real costs.
MEI invoice guide (Brazil) Complete guide + tool to find out which invoice to issue.
Frequently asked questions
How do I price a creative service?
How do I price a creative service?
What is the difference between hourly and project pricing?
What is the difference between hourly and project pricing?
How do I calculate the price of a monthly service?
How do I calculate the price of a monthly service?
How can I raise prices without losing clients?
How can I raise prices without losing clients?
Is project or monthly pricing better?
Is project or monthly pricing better?
How do I know if I am pricing below market?
How do I know if I am pricing below market?
How do I track recurring contracts without missing deadlines?
How do I track recurring contracts without missing deadlines?
Method in pricing. Control in finance.
Eluvie connects your pricing to your real financials: quotes, contracts, recurring revenue and cash flow in a single dashboard.
No credit card. No commitment.
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Eluvie is a financial platform designed specifically for creative professionals and agencies. Manage finances, invoices, projects, and subscriptions, all in one place.
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