Eluvie Blog
How much to charge for a website: ranges and variables
Website pricing guide for freelancers and small studios. Covers price ranges by project type, what affects cost and how to structure client quotes.
Website pricing has one of the widest ranges in creative services. A simple landing page and a custom e-commerce platform are both websites but have almost nothing in common in terms of scope, time and expertise. This guide helps you price web projects based on what they actually involve.
Price ranges by project type (Brazil, 2026)
| Project type | Price range | Typical timeline |
|---|---|---|
| Landing page | R$1.500 to R$5.000 | 1 to 2 weeks |
| Institutional website (5-10 pages) | R$4.000 to R$15.000 | 3 to 6 weeks |
| Blog or content site | R$3.000 to R$10.000 | 2 to 4 weeks |
| E-commerce (Shopify, WooCommerce) | R$8.000 to R$30.000+ | 6 to 12 weeks |
| Custom web application | R$20.000+ | 3+ months |
Reference ranges. Adjust based on your costs, experience and project complexity.
What makes a project more expensive
- Custom design vs template, custom adds significant design and development time
- Number of pages and content complexity
- Third-party integrations (CRM, payment gateway, booking system, email marketing)
- Multilingual support
- SEO setup, structured data and performance optimization
- Animations, micro-interactions and interactive elements
- Ongoing content population by the developer
How to structure your quote in phases
| Phase | What it includes | Billing approach |
|---|---|---|
| Discovery and strategy | Brief, sitemap, wireframes | Fixed fee, 100% upfront |
| Design | Visual concepts, UI design, client approval | Fixed fee, 50% upfront |
| Development | Build, integrations, responsive testing | Fixed fee, 50% on delivery |
| Launch and handover | Go-live, training, documentation | Included or separate fee |
Phased quoting helps the client understand what they are buying at each stage and makes it easier to scope down if the budget is tight, without cutting your margin.
Always include a maintenance proposal
Monthly retainers for updates, backups, performance monitoring and small content changes are recurring revenue. Clients who launch a website almost always need ongoing support. Quote it upfront so it does not feel like an afterthought.
How Eluvie helps
Eluvie helps you keep your financial records organized: active clients, linked contracts, pending payments and cash flow in one place.
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